Tag Archives: campaign

Eli Lilly’s Olympics campaign rewind: Leverage pandemic’s focus on health to assert its brand and assert its point of view

When Eli Lilly signed on to be an Olympic sponsor for the Tokyo Games in 2019, the pandemic was of course yet to come. When COVID-19 did hit, the Games were postponed and the newly busy pharma industry dove into researching vaccines and therapies. But as successful vaccines and monoclonal antibody treatments came to market,… Read More »

Trump administration vetted political views of 274 celebrities for botched $265 million Covid ad campaign, House lawmakers say

Performer Marc Anthony wanted the Trump administration to agree — in writing — that it wouldn’t use his comments for a public service campaign on the coronavirus to be used for President Donald Trump’s reelection. Actor Dennis Quaid and singers CeCe Winans and Shulem Lemmer taped their PSAs before withdrawing their consent to participate. Rapper… Read More »

Dr. Anthony Fauci says Trump campaign ad took his comments out of context

Dr. Anthony Fauci (R), director of the National Institute of Allergy and Infectious Diseases, and U.S. President Donald Trump participate in the daily coronavirus task force briefing at the White House on April 22, 2020 in Washington, DC. Drew Angerer | Getty Images White House coronavirus advisor Dr. Anthony Fauci reiterated Thursday that his comments… Read More »

‘Just Mercy’ campaign launches COVID-19 fund to help the incarcerated

April Grayson (Credit: April Grayson) The coronavirus has impacted many but the prison population has been one of the most marginalized populations in the wake of the pandemic. Prison advocate April Grayson knows firsthand how they are feeling as she was incarcerated for 17 years. In an interview with theGrio, Grayson explains how her advocacy… Read More »