Tag Archives: Hospitals

Cleveland Clinic rebrands newly acquired Florida hospitals, broadens footprint in Sunshine State

Cleveland Clinic has now officially rebranded four hospitals whose acquisition deals recently closed. Indian River Medical Center and Martin Health System leaders met with Cleveland Clinic officials Thursday and they also gathered with caregivers to share their vision for the newly integrated hospitals. THE IMPACT Both acquisitions will broaden Cleveland Clinic’s Florida footprint, as Martin… Read More »

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »