Tag Archives: Marketing

The Latest: Hawaii sues opioid maker for deceptive marketing

The Latest on lawsuits filed against opioid maker Purdue Pharma. 5:45 p.m. Hawaii has joined other states in filing lawsuits against opioid manufacturer Purdue Pharma. Hawaii Attorney General Clare Connors said in a statement Monday that she has filed lawsuits for violations of Hawaii’s Unfair and Deceptive Acts and Practices Law. One complaint alleges Purdue… Read More »

Sage wins OK for depression drug Zulresso. Up next? Major marketing challenges

Sage Therapeutics has the first-ever approval for a prescription drug for postpartum depression, thanks to the FDA’s Tuesday nod for Zulresso. But it also has a number of big challenges ahead. Regulators greenlighted the product—a one-time injection—after a three-month delay, which they took to give themselves some extra time to work on a risk evaluation… Read More »

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »