Tag Archives: Marketing

Sage wins OK for depression drug Zulresso. Up next? Major marketing challenges

Sage Therapeutics has the first-ever approval for a prescription drug for postpartum depression, thanks to the FDA’s Tuesday nod for Zulresso. But it also has a number of big challenges ahead. Regulators greenlighted the product—a one-time injection—after a three-month delay, which they took to give themselves some extra time to work on a risk evaluation… Read More »

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »

Strong Digital Marketing Strategy For Healthcare Providers

Strong Digital Marketing Strategy For Healthcare Providers Strong Digital Marketing Strategy For Healthcare Providers : Healthcare providers require a special approach to marketing in order to attract the desired audience. In some areas, the digital marketing strategy may be simpler to work out. But overall, the marketing campaign for medical services is complex. In the 21st… Read More »