Tag Archives: thought

How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »

'I thought it was an IBS flare-up… then the doctor told me I had a 15cm tumour' – Woman (38) diagnosed with bowel cancer

Katie Boylan with her dog Rocky. Photo: Fergal Phillips ‘I thought it was an IBS flare-up… then the doctor told me I had a 15cm tumour’ – Woman (38) diagnosed with bowel cancer Independent.ie When Katie Boylan (38) suddenly fell ill in 2015, she reasoned that it was a bad case of irritable bowel syndrome… Read More »