Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry. The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »
What if clinicians could use voice commands to retrieve information from electronic health records in the same effortless way that consumers use virtual assistants like Amazon’s Alexa or Apple’s Siri? It’s a future vision for medicine in which natural language recognition systems could revolutionize how physicians interact with EHRs by making the platforms as responsive… Read More »
What does it mean to “find your voice,” and more importantly, how does someone actually do that? How do you put beliefs and values into words and then take it a step further and have the courage to express them publicly? If you have ever found the concept of “finding your voice” difficult, I understand.… Read More »