Go on, admit it, you’re hooked on sugar

By | August 19, 2020
Are you a sugar addict? Dr James Muecke says addiction is one of the “five A’s” that make sugar toxic

The highly addictive nature of sugar – “as addictive as the nicotine in cigarettes”, he says – is one of the “five A’s” that give sugar its “toxic impact” and combine to make winning the war on type 2 diabetes that much harder.

An estimated 1.6 million Australians live with type 2 diabetes, the sixth biggest killer in our country and the leading cause of blindness among working-age adults.

Sugar: It's a killer, says Australian of the Year dr James Muecke.

Sugar: It’s a killer, says Australian of the Year dr James Muecke.

“Type 2 diabetes is a dietary disease and a dietary disease needs a dietary cure,” Dr Muecke, co-founder of eye health charity Sight For All, says.

“Sounds simple right? Unfortunately, not.”

The 2020 Australian of the Year hopes that increased awareness of the risk factors – the “five A’s” that can make sugar toxic – will help prevent the diabetes in the first place, and in turn lower Australia’s staggering $ 20 billion annual cost of dealing with its many health complications.

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Don’t use sugar for a boost. Go for a walk instead. Dr Muecke says alleviation is one of the five A’s that make sugar toxic.

Sugar and other sweet products are highly addictive. In fact, sugar has been proven to be as addictive as the nicotine in cigarettes.

Like nicotine, alcohol and drugs, consumption of sugar activates the reward centre in our brains, resulting in the release of the neurotransmitter dopamine. This, in turn, makes us want to do it again, as it feels good.

Is it time to ban checkout chocolates? Accessibility is one of Dr Muecke’s five A’s.

It also gives us cravings. And it’s the good feelings and the cravings that conspire to make sugar a very difficult habit to kick.

Alleviation

Because sugar makes us feel good, it’s often used as solace when we’re down or to alleviate or relieve stress.

It gives us an endogenous dopamine hit which counters the cortisol released during anxious times. The problem is, the more sugar we ingest, the more we need to make us feel good.

It’s a vicious cycle that’s hard to break and often drives excessive and sustained consumption of sugar.

Should there be a tax on food and drinks with added sugar? Addition is one of Dr Muecke’s five A’s of sugar toxicity.

Accessibility

You can’t walk into a service station without being confronted by a wall of confectionery and you can’t check out from most supermarkets and many stores without being enticed by chocolates and soft drinks, often at heavily discounted prices.

The world-wide sugar addiction is compounded by the astronomical amount of sugar and other sweeteners added to food and drinks.

Do we need cigarette-style bans on ads for sugary products? Dr Muecke says advertising is one of the five A’s making sugar toxic.

In the US, 75 per cent of all food and drinks have added sugar and I suspect that Australia is not far behind.

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Our love affair with sugar is also exacerbated by the relentless barrage of advertisements for sweet products that flood our every waking moment, often in a predatory manner, and the lure of fast and convenient foods in our busy lives.

ACM, the publisher of this website, is a proud supporter of the Australian of the Year Awards.

Western Advocate – Health