Tag Archives: Alexa

How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »

Amazon Alexa offering NHS health advice

People will be able to get expert health advice using Amazon Alexa devices under a partnership with the NHS, the government has announced. From this week, the voice-assisted technology is automatically searching the NHS Choices website when UK users ask for health-related advice. Previously the device provided information from a range of sources. The Department… Read More »