Tag Archives: Brand

U-Power names Gerard Butler as its new global brand ambassador

Paruzzaro (Italy), 13th June 2022. U-Power, Italian leader in safety footwear and workwear business, announces the appointment of its new global brand ambassador, Gerard Butler. The Scottish actor, known for his lead in internationally acclaimed films ‘300’, ‘Greenland’ and the ‘Olympus Has Fallen’ trilogy, will lend his image to be the face of U-Power. Butler… Read More »

Yashvardhan Pannu Shares 5 Tips to Build a Strong Brand Identity

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the… Read More »

Eli Lilly’s Olympics campaign rewind: Leverage pandemic’s focus on health to assert its brand and assert its point of view

When Eli Lilly signed on to be an Olympic sponsor for the Tokyo Games in 2019, the pandemic was of course yet to come. When COVID-19 did hit, the Games were postponed and the newly busy pharma industry dove into researching vaccines and therapies. But as successful vaccines and monoclonal antibody treatments came to market,… Read More »

Tim Allen Is Working on a Brand New Home Building Competition Show Called ‘Assembly Required’

Tim Allen and Richard Karn were best friends and co-stars on the hit 1990s show Home Improvement. The duo is set to team up for a brand new adventure: a series on the History channel. The new show—called Assembly Required—is set to air in 2021. Tim “The Tool Man” Taylor may have gone off the… Read More »

Skin-Care Brand Blume’s Celebrate Skin Campaign Features Models With Acne — Photos – Allure Magazine

It’s 2019, and you can no longer throw an airbrushed model on a billboard and call it a beauty campaign. Spurned by a culture that’s redefining what beauty standards look like, more and more brands have decided to show “real people” in their advertisements. A groundbreaking new example: Skin-care brand Blume‘s Celebrate Skin campaign takes… Read More »

Popular food brand Jennie-O Turkey Store recalls 164,210 pounds of ground turkey

(Photo: Adobe Stock) Jennie-O Turkey Store Sales is recalling 164,210 pounds of raw turkey due to possible salmonella contamination, according to the United States Department of Agriculture (USDA). Friday’s announcement was the result of a continued outbreak of salmonella contamination in turkey products that dates back to last year, according to The Chicago Tribune. The Centers for Disease… Read More »