Marketers and businesses the world over will quote the effectiveness of word-of-mouth advertising (WOM). For example, 92 per cent of people trust recommendations from friends and family over any other type of advertising and 74 per cent of consumers identify WOM as a key influencer in their purchasing decisions. Even 55 per cent of craft… Read More »
After the Thanksgiving turkey comes Black Friday holiday gift shopping, and with it warnings about how parents can avoid purchasing dangerous toys for their kids. Manufacturers have to comply with more than 100 regulations and tests by third parties before they call sell their products in the United States, according to the Toy Association. Still,… Read More »
Editorial pages weigh in on these and other health care topics. The Wall Street Journal: Still Heading For The ObamaCare Exits Republicans think they can win on health care in 2020 by running against Medicare for All, and the facts about single payer are a target-rich environment. But the latest data on ObamaCare shows why… Read More »
Pop superstar Taylor Swift’s former West Village rental has finally found a buyer — at less than half its original asking price. Swift loved the charming carriage house at 23 Cornelia Street enough to rent it for $ 39,500 a month back in 2016, when she was renovating part of her $ 50 million compound… Read More »