Tag Archives: Food

People who hate bitter food less vulnerable to catching Covid, new study claims

People who hate the taste of bitter foods like broccoli and Brussels sprouts may be less likely to catch Covid, a new study claims. “Supertasters” – people with an unusually large number of tastebuds in their mouth – who are sensitive to the flavour of bitter things may be better protected against the bug, doctors… Read More »

How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »