Strong Digital Marketing Strategy For Healthcare Providers Strong Digital Marketing Strategy For Healthcare Providers : Healthcare providers require a special approach to marketing in order to attract the desired audience. In some areas, the digital marketing strategy may be simpler to work out. But overall, the marketing campaign for medical services is complex. In the 21st… Read More »
Artificial intelligence (AI) tools and machine learning technologies hold the promise of transforming healthcare and there is ongoing discuss about how much of an impact AI and machine learning will have on the practice of medicine and on the business of healthcare overall. In a recent study, researchers from New York City-based Mount Sinai Hospital… Read More »
Failure to manage referrals and patient leakage can result in a loss of revenue, and a new Fibroblast survey details the extent to which this is true, with 43 percent of health executives saying their organization is losing more than 10 percent of their revenue to patients going elsewhere for care. Meanwhile, 19 percent of… Read More »
Every year the healthcare industry wastes an estimated $ 750 billion, and while employers overwhelmingly perceive this to be a problem, about 60 percent are not actively managing the issue. This is among the findings of a survey to identify employers’ perceptions and actions related to waste in the healthcare system released by National Alliance… Read More »