Tag Archives: Marketing

THCB Spotlights: Todd Clardy, EVP Marketing at Accolade

Health Tech Nov 29, 2019• Today on THCB Spotlights, Matthew interviews Todd Clardy who is the EVP of Marketing at Accolade. Accolade is a company well-known for being in employee/patient advocacy. They’ve created an advocacy model that focuses on creating an outstanding member experience and supporting patients through their whole journey, whether it’s an acute… Read More »

Breast center marketing pitch via reporter’s live-streamed mammogram was a bad idea

November 5, 2019 Posted By Categories Gary Schwitzer is founder & publisher of HealthNewsReview.org.  He has written many times about breast cancer screening and treatment controversies.  He once produced breast cancer decision-making videos for the Foundation for Informed Medical Decision Making, which was the first funder of HealthNewsReview.org from 2005-2013. Breast Cancer Awareness Month is… Read More »

The Latest: Hawaii sues opioid maker for deceptive marketing

The Latest on lawsuits filed against opioid maker Purdue Pharma. 5:45 p.m. Hawaii has joined other states in filing lawsuits against opioid manufacturer Purdue Pharma. Hawaii Attorney General Clare Connors said in a statement Monday that she has filed lawsuits for violations of Hawaii’s Unfair and Deceptive Acts and Practices Law. One complaint alleges Purdue… Read More »

Sage wins OK for depression drug Zulresso. Up next? Major marketing challenges

Sage Therapeutics has the first-ever approval for a prescription drug for postpartum depression, thanks to the FDA’s Tuesday nod for Zulresso. But it also has a number of big challenges ahead. Regulators greenlighted the product—a one-time injection—after a three-month delay, which they took to give themselves some extra time to work on a risk evaluation… Read More »