Tag Archives: Olympics

Eli Lilly’s Olympics campaign rewind: Leverage pandemic’s focus on health to assert its brand and assert its point of view

When Eli Lilly signed on to be an Olympic sponsor for the Tokyo Games in 2019, the pandemic was of course yet to come. When COVID-19 did hit, the Games were postponed and the newly busy pharma industry dove into researching vaccines and therapies. But as successful vaccines and monoclonal antibody treatments came to market,… Read More »

Olga Fatkulina: Russian Long-Track Speed Skater, World Single Distance Champion and Olympics Silver Medalist talks of her Success Story

Olga Aleksandrovna Fatkulina is a Russian long-track speed skater. She competed for Russia at the 2010 and 2014 Winter Olympics in the women’s 500 m and 1000 m. In the 2013 World Single Distance Championships she won the gold medal in the 1000 meters race, and a bronze medal in the 500 metres. At the… Read More »

Olympics host Japan turns down China’s COVID-19 vaccine offer

TOKYO — Japan will not take part in China’s offer — accepted by the International Olympic Committee — to provide vaccines for “participants” in the postponed Tokyo Games and next year’s Beijing Winter Games. Olympic Minister Tamayo Marukawa said Friday that Japan had not been consulted by the IOC about the Chinese vaccines, and that… Read More »